C1 Advertising
Tuesday 25th February 2025
What is advertising?
- The main aim of advertising is to bring attention to a product , service or issue
- Depending on the type of campaign it might also:
- raise awareness
- inform or educate
- persuade audiences
- creates a unique selling point
the main aim of advertising is to show of their brand and their new items
commercial advertising aims to
codes and conventions
commercial advert 
non-commercial advert Do Now
- Mackintosh
- Major Quality & Missy Sweetly
- Regency period
- everyday, working-class people
- Alliteration , emotive language
design is brightly coloured like the range of sweets and they incorporate the characters - Miss sweetly and Major Quality
patriotism in the names - sweet for woman and quality for man and success of the man.
all characters are seen as higher class through the suits and painting.
dilemma - the dilemma is showing how the advert has different meanings, the man either has a choice of the sweets and the women, but the women has be objectified to look like the sweets.
How does the quality street advert use image and text to create meanings?
The main image shows a man in the middle of two girls holding a tin of quality street, the two girls are kissing him on the cheeks while taking a sweet each. if you actually look at the girls, you can see that they're wearing the same colours as the sweets. the girl on the left is wearing a read and white top with a green skirt, representing the chocolate strawberry cup. while the girl on the right is wearing a red dress and had blonde hair (symbolising gold), representing the Harrogate toffee.
Tuesday 1st April 2025
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