C1 Advertising

                                                                                                                         Tuesday 25th February 2025

What is advertising?

• The main aim of advertising is to bring attention to a product , service or issue
• Depending on the type of campaign it might also:
• raise awareness
• inform or educate
• persuade audiences 
• creates a unique selling point 

the main aim of advertising is to show of their brand and their new items

commercial advertising aims to 

codes and conventions

                        commercial advert                                              

                                                                                 

                       non-commercial advert                     

                     

                                                                                                                             Tuesday 25th March 2025

Do Now

1. Mackintosh
2. Major Quality & Missy Sweetly
3. Regency period
4. everyday, working-class people
5. Alliteration , emotive language

design is brightly coloured like the range of sweets and they incorporate the characters - Miss sweetly and Major Quality 

patriotism in the names - sweet for woman and quality for man and success of the man.

all characters are seen as higher class through the suits and painting.

dilemma - the dilemma is showing how the advert has different meanings, the man either has a choice of the sweets and the women, but the women has be objectified to look like the sweets.

How does the quality street advert use image and text to create meanings?

The main image shows a man in the middle of two girls holding a tin of quality street, the two girls are kissing him on the cheeks while taking a sweet each. if you actually look at the girls, you can see that they're wearing the same colours as the sweets. the girl on the left is wearing a read and white top with a green skirt, representing the chocolate strawberry cup. while the girl on the right is wearing a red dress and had blonde hair (symbolising gold), representing the Harrogate toffee.

                                                                                                                              Tuesday 22nd April 2025

Do Now

1. how people, groups, issues and events are portrayed in media texts
2. 1950s
3. like objects
4. they were aimed at everyday, working-class people
5. delicious

Male gaze theory

green effect - the man being in the centre of the ad is showing his importance and that he's better than the women 

yellow effect - the fact the woman are dressed like the sweets is objectifying them

blue effect - the man being in the suit is showing the gender roles of the 50s

exam questions

q1 - 15 mark question spilt into 3 parts

q2 - 25 mark question compare to unseen advert

                                                                                                                               Tuesday 29th April 2025

Do Now

1. Something suggested by a word/image/thing
2. Love, romance, power, anger, danger, blood, horror, lust, warning
3. Friend, loyal, companion, trust, guard, scary, danger, protection
4. That the majority of media texts present the world (including women) from a male perspective
5. A simple design that represents a company

Analysing modern adverts

  

Positive

• Inquisitive
• Interested
• Curious
• Disabled

Negative

• Nosy
• crippled
• retarded

Logos

adobe

barbie

coke

disney

explorer

facebook

google

honda

ibn

jbc

keloggs

lego

mcdonalds

nintendo

oreo

pinterest

quick time

reeces

skype

twitter

unaliba

vrigin

wiki

xbox

yahoo

z amazon

 the language of adverts

rhetorical question -

repetition 

alliteration

emotive language

1. repetition
2. direct address
3. fact
4. alliteration
5. hyperbole

 

                                                                                                                                  Tuesday 6th May 2025

Do Now

1. hyperbole, rhetorical question, direct address
2. imperative
3. alliteration/opinion as fact
4. direct address
5. hyperbole/emotive language

Women in advertising

MANTRAS

'A kick right in the stereotypes.'

this is saying that women can do the exact same thing that men do

the use of Gareth bale who is a footballer put on an ad for sport Lucozade is showing that if professionals use it it must work for everyone.

the women is made to look positive with the comment 'take the crown'

                                                                                                                                Tuesday 13th May 2025

Do Now

1. This Girl Can 
2. to get girls out of their comfort zone
3. 2016
4. Fear of being judged

women in advertising

 In this advert, woman are represented as sporty. They have done this by using woman in sports wear and doing an activity.

                                                                                                                                Tuesday 20th May 2025

Do Now

1. Sly and sneaky
2. word choice
3. the way any text has been made to look
4. so the community can use it when referring to it
5. mid shot

representation

dominant ideology - the attitudes, beliefs, values and morals shared by the majority of the people in a given society.

1. her facial expression shows a positive feeling about sport for the female audience because she looks happy and not bothering about anyone around her and that encourages other women to do it aswell because thats how they will also feel.
2. the advert seeks to encourage women to see themselves in the model they have chosen by 
3. the title of the campaign is successful at being inclusive because it says 'this girl can', indicating its aimed at girls and women so all women will feel included in the advert. 

PROPP